What is Digital Mareketing
Digital marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, websites, email, and online advertising to reach and engage customers.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing includes SEO, social media marketing, Google Ads, content marketing, email marketing, affiliate marketing, and analytics. It offers career opportunities in digital marketing agencies, businesses, and freelancing, helping and reach customers and grow online.
TECHNIQUES OF DIGITAL MARKETING
There are several techniques of digital marketing :
1. Search Engine Optimisation
a) ON PAGE SEO
On-Page SEO is the process of optimizing website content, headings, keywords, images, URLs, and internal links to improve search engine visibility and rankings.
b)OFF PAGE SEO
Off-Page SEO focuses on improving your website’s authority and credibility through backlinks, online mentions, guest posts, citations, and other external SEO strategies.